Welcome to Carpartsrack ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register on the website
- Place an order or make a booking
- Subscribe to our newsletter
- Contact customer support
- Participate in surveys or promotions
Personal information may include:
- Name and contact information (email address, phone number, mailing address)
- Vehicle information (make, model, year)
- Payment information (credit card details, billing address)
- Account credentials (username, password)
- Purchase history and preferences
1.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior, including:
- IP address and geolocation data
- Browser type and version
- Operating system
- Pages viewed and time spent on pages
- Referring website addresses
- Date and time stamps
- Click patterns and navigation paths
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and collect data. See our Cookie Policy section below for more details.
2. How We Use Your Information
We use the information we collect for various purposes, including:
| Purpose | Description |
|---|---|
| Order Processing | To process and fulfill your orders, manage bookings, and handle payments |
| Customer Service | To respond to inquiries, provide support, and resolve issues |
| Marketing | To send promotional materials, newsletters, and special offers (with your consent) |
| Website Improvement | To analyze user behavior and improve our website functionality and user experience |
| Security | To protect against fraud, unauthorized access, and security threats |
| Legal Compliance | To comply with legal obligations and enforce our terms of service |
3. Google Ads and Third-Party Advertising
Google AdSense & Advertising
We use Google AdSense and other third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites to provide advertisements about goods and services of interest to you.
3.1 How Google Ads Work
Google uses cookies and other tracking technologies to:
- Display personalized ads based on your browsing history and interests
- Measure ad performance and effectiveness
- Prevent fraudulent clicks and ensure ad quality
- Provide aggregate reporting to advertisers
3.2 Types of Ads We Display
- Display Ads: Banner and image advertisements
- Contextual Ads: Ads related to the content you're viewing
- Remarketing Ads: Ads for products you've previously viewed
- Interest-Based Ads: Ads based on your interests and demographics
3.3 Data Shared with Google
When you visit our website, the following information may be shared with Google and their advertising partners:
- Cookie IDs and mobile advertising identifiers
- IP addresses (may be anonymized)
- Device information and browser type
- Pages visited and interaction with ads
- Geographic location (city/country level)
- Demographic information (age range, gender, interests)
3.4 Google's Use of Data
Google may use the collected data to:
- Personalize ads across Google services and partner websites
- Measure and report on ad performance
- Prevent fraud and abuse
- Improve their advertising services
For more information about how Google uses data, please visit: Google's Privacy & Terms
3.5 Opting Out of Personalized Advertising
You have several options to control personalized advertising:
Opt-Out Methods:
- Google Ad Settings: Visit Google Ads Settings to manage your ad preferences
- NAI Opt-Out: Visit NAI Opt-Out Page for network advertising initiative
- DAA Opt-Out: Visit DAA Consumer Choice Page for digital advertising alliance
- Browser Settings: Configure your browser to block third-party cookies
- Privacy Extensions: Use browser extensions like Privacy Badger or uBlock Origin
Note: Opting out of personalized advertising does not mean you will see fewer ads. You will still see the same number of advertisements, but they may be less relevant to your interests.
4. Cookie Policy
4.1 What Are Cookies?
Cookies are small text files stored on your device that help us provide and improve our services. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted).
4.2 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for website functionality, security, and navigation | Session |
| Functional Cookies | Remember your preferences and settings | 1 year |
| Analytics Cookies | Help us understand how visitors use our website | 2 years |
| Advertising Cookies | Deliver personalized ads and measure effectiveness | Up to 2 years |
| Third-Party Cookies | Set by Google Ads and other partners for advertising | Varies |
4.3 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Warning: Blocking all cookies may prevent you from using certain features of our website, such as maintaining your shopping cart or staying logged in.
5. How We Share Your Information
We may share your information with third parties in the following circumstances:
5.1 Service Providers
- Payment processors (Stripe, PayPal)
- Shipping and logistics companies
- Email service providers
- Customer support platforms
- Analytics services (Google Analytics)
5.2 Advertising Partners
- Google AdSense and Google Ad Manager
- Social media advertising platforms (Facebook, Instagram)
- Retargeting and remarketing services
5.3 Legal Requirements
We may disclose your information if required by law or in response to:
- Court orders or legal processes
- Government investigations
- Protection of our rights and property
- Prevention of fraud or illegal activities
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption: SSL/TLS encryption for data transmission
- Secure Storage: Encrypted databases and secure servers
- Access Controls: Limited access to authorized personnel only
- Regular Audits: Security assessments and vulnerability testing
- Firewalls: Protection against unauthorized access
- Monitoring: Continuous monitoring for suspicious activity
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal information we hold about you |
| Correction | Request correction of inaccurate or incomplete information |
| Deletion | Request deletion of your personal information |
| Portability | Request transfer of your data to another service |
| Objection | Object to processing of your personal information |
| Restriction | Request restriction of processing in certain circumstances |
| Withdraw Consent | Withdraw consent for marketing communications at any time |
7.1 Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days.
7.2 California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising your rights
7.3 European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including all rights listed above and the right to lodge a complaint with a supervisory authority.
8. Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.
We ensure appropriate safeguards are in place for international data transfers, including:
- Standard contractual clauses approved by the European Commission
- Privacy Shield certification (where applicable)
- Adequacy decisions by relevant authorities
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
| Data Type | Retention Period |
|---|---|
| Account Information | Until account deletion or 3 years of inactivity |
| Order History | 7 years (for tax and legal purposes) |
| Marketing Preferences | Until you unsubscribe or opt-out |
| Website Analytics | 26 months (Google Analytics default) |
| Customer Support Records | 3 years after case closure |
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- Sending an email notification (for significant changes)
- Displaying a prominent notice on our website
Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
Questions About This Privacy Policy?
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Carpartsrack Privacy Team
123 Auto Parts Boulevard
Detroit, MI 48201
United States
Your Consent
By using our website, you consent to this Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our website or services.